Acceptable Use & Prohibited Products Policy
Last updated:
This policy is part of the Suplify Merchant Terms of Service. It keeps shoppers safe and protects every merchant's ability to accept payments. It applies to every product, text, image, email and ad connected to your store, including content created with our AI tools. Stripe's own list of restricted businesses applies too.
1. Prohibited products
You may not sell, advertise or link to:
- Medicines and medicinal products: anything presented as treating or preventing disease, or that has a pharmacological effect requiring a marketing authorisation (in the EU, a product that is a medicine under Directive 2001/83/EC; in the US, an unapproved drug).
- CBD, hemp extracts with cannabinoids, THC, kratom, and any other controlled, scheduled or psychoactive substances, unless both we and the law of every destination country expressly allow them (we currently allow none).
- Novel foods without authorisation: ingredients that were not consumed to a significant degree in the EU before 15 May 1997 and are not on the EU list of authorised novel foods, or are used outside their authorised conditions.
- Prohibited or dangerous ingredients: substances banned in food supplements, anabolic steroids, SARMs, prohormones, DMAA, DNP, ephedra or ephedrine alkaloids, yohimbine where restricted, and products listed on anti-doping prohibited lists if sold for sport.
- Supplements exceeding legal maximum amounts of vitamins or minerals in a destination country, or containing forms not permitted there.
- Weight-loss, sexual-enhancement or "detox" products that rely on hidden drugs or on claims that are not permitted.
- Counterfeit, replica or unauthorised branded goods, and products that infringe trademarks, patents, designs or copyrights.
- Products intended for infants or young children (for example infant formula or baby food) and medical devices, unless we have agreed in writing.
- Tobacco, nicotine, e-cigarettes, alcohol, weapons, adult content and any other goods on Stripe's prohibited and restricted businesses list.
- Products that have been recalled or that are unsafe.
We may refuse or remove any product we reasonably consider unsafe, unlawful or high-risk, even if not listed here.
2. Claims and product information
- No disease claims: do not state or imply that a product prevents, treats, cures or mitigates any disease, or replaces medical treatment.
- EU/EEA stores: use only health claims authorised under Regulation (EC) No 1924/2006 (as listed in the EU Register of nutrition and health claims), with wording that keeps their meaning, and only if the product meets the conditions of use (for example the minimum amount per daily dose). Nutrition claims must meet the Annex conditions. "Pending" botanical claims may be used only where national law allows and at your own risk.
- US stores: claims must be truthful, not misleading and supported by competent and reliable scientific evidence. Structure/function statements must carry the required FDA disclaimer, and you are responsible for any notification FDA requires. No disease claims.
- Cosmetics: claims must be truthful, supported and not medical (for example no "heals eczema").
- No fake or misleading reviews, testimonials, ratings, endorsements, "doctor recommended" statements, certifications, studies, before/after pictures or awards. Influencer content must disclose the relationship.
- No false urgency or scarcity (for example fake countdown timers or invented stock levels), and no hidden costs. Prices and discounts must be genuine; in the EU a price reduction must refer to the lowest price in the previous 30 days.
- Product information must match the label: ingredients, amounts, allergens, directions, warnings and the business responsible for the product.
3. Prohibited content and conduct
- Content that is illegal, deceptive, defamatory, hateful, harassing, violent, sexually explicit, or that exploits minors.
- Content that infringes others' intellectual property or privacy, including using other brands' names, logos or images without permission.
- Spam, unsolicited marketing, buying email lists, or sending marketing emails without consent or another lawful basis and a working unsubscribe link.
- Phishing, malware, scraping or attacking Suplify or other stores, getting around usage limits or security, or reselling Suplify without our consent.
- Fraud, money laundering, transaction laundering (processing payments for another business), or selling to sanctioned persons or countries.
- Targeting minors with supplement marketing, or marketing practices that are aggressive or exploit vulnerable people.
- Using AI features to create content that violates this policy or our AI providers' usage policies, or impersonating real people.
4. Enforcement
Our automatic checks and team may review stores and content at any time. If something breaks this policy, we may ask you to fix it, edit or remove the content or product, pause the store, hold payouts as permitted by the Terms, or close the account, depending on the risk. We will tell you what we did and why, and you can reply to support@suplify.ai if you think we got it wrong. Serious or repeated violations, or risks to health and safety, can lead to immediate suspension.
To report a store or product that breaks this policy, email support@suplify.ai with the store address and what you found.