The Suplify blog
Practical, sourced articles for first-time founders: niches, private label, pricing and margins, marketing, labels and claims, and store building. Every fact links to its source.
Private label
Private label gummies: pros, cons and what to check before you sell
Thinking about private label gummies? Weigh taste, sugar, dose per gummy and heat risk, plus the US label rules on added sugars, before you launch.
· 6 min read
Labels & claims
Supplement Health Claims: EU Authorised vs US Structure/Function
Supplement health claims explained: how the EU register of authorised claims works, what US structure/function claims need, and allowed vs risky wording.
· 7 min read
Marketing
First Customers for a Supplement Brand: How to Win Your First 100
How to get first customers for a supplement brand: warm audience, communities, creators and small paid tests, with simple measurement and compliant copy.
· 6 min read
Pricing & margins
Supplement Gross Margin vs Net Margin: Which One to Watch
Learn how supplement gross margin differs from net margin, see a worked one-order P&L with Suplify fees, and why ad spend decides what you keep.
· 7 min read
Starting a brand
Supplement startup checklist: 25 steps from idea to first order
A plain-English supplement startup checklist: 25 steps covering legal setup, niche, product, label claims, store, payments, policies and launch.
· 5 min read
Marketing
Email Marketing for Supplement Brands: 5 Flows to Run From Day One
Email marketing for supplement brands, simplified: the five flows to run from day one, what each email says, and the consent rules to respect.
· 7 min read
Private label
Private label vs white label supplements: what's actually different
Private label vs white label supplements: clear definitions, MOQ and exclusivity differences, label rules and when each model fits a first-time founder.
· 6 min read
Starting a brand
How to Name a Supplement Brand (Plus a Trademark Checklist)
A step-by-step method for naming a supplement brand, plus USPTO and EUIPO trademark search steps and a domain check before you launch.
· 6 min read
Niches & products
Magnesium Supplement Brand: Positioning, Forms and Allowed Claims
How to start a magnesium supplement brand: neutral guide to forms, audience angles, exact EU authorised claims and the US structure/function rules.
· 6 min read
Labels & claims
Supplement label requirements in the US and EU: a beginner checklist
A plain-English checklist of supplement label requirements in the US (Supplement Facts) and EU (food supplement rules). General information, not legal advice.
· 7 min read